Automatically deducts specified discount	No need for sales staff to make calculations
Discount can be applied by customer type or customer	You can configure the matrix how you wish
Discount can be applied by either SKU, subclass, class, department, vendor or all of the above	You can configure the matrix how you wish
Discount allocated by percentage of sale, item or specified amount	You  run the business
Discount can be allocated at a particular store or across all stores	You  run the business
Option to enable discounted sales to earn Loyalty points	You can give extra rewards if so desired
Discount can be allocated to a specific, or any, price level	You can configure the matrix how you wish
Record by customer of specific discounts	Easy reference to discount records