Loyalty plan can be set be level (relevant to sale amount) or percentage of sale	You decide how you will reward your customers
Loyalty promotions can add extra points	You can create "Special" deals to draw in more store traffic
Option to deduct points on "Returns"	You decide how you will reward your customers
Points can be allocated to specific product	Ease of tailoring promotion/ moving obsolete or slow stock
Option to centralize points at Head Office	Easy central control
Option to disallow points on discounts/markdowns/redemptions and account sales	You decide how you will reward your customers
Initial points can be set to any value	Encourage new business with future rewards
Option to set ratio of redemption points to currency	You control the loyalty plan
Option to credit/debit individual customer's points totals	Ease of control over special circumstances