Combines differing products and prices in promotion	Gives total flexibility in promoting product lines
Keeps track of all product - even "free" lines	Inventory remains accurate regardless of giveaways
Has multiple methods of promotion	You can vary you promotions from one program to the next
Is date dependent	Your can plan your promotion some time in advance
Can be run in one store, a number of stores, or all stores	Flexibility of promotion planning
'Quantity Buy' parameter can be exceeded without reverting to normal price	Does not penalise enthusiastic customers
Does not run concurrently with other promotions	You plan for one promtion at a time